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Ideas.

Notes from running campaigns every day.

Practical writing on performance marketing, lead generation and follow-up. No fluff, no hype.

One stamped folder set apart from a tall stack of paper formsAgents and agencies, 6 min read

Cost per lead vs. cost per acquisition: the number that actually grows your business

A phone lighting up with an incoming call next to a stopwatchAgents, 5 min read

Speed to lead for insurance agents: why the first minutes decide the sale

A magnifying glass resting on printed reports with one highlighted rowAgency owners, 7 min read

How to vet a marketing partner before you spend a dollar

Industries.See who we grow.
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